{Why don’t you watch this video as you rub the sand off your eyes? Every once in a while, advertising is amazing. World champion sand sculptor JOOheng Tanwas recently asked by ad agency Lowe in Singapore to help create these impressive backdrops for an OMO washing detergent ad campaign. In an age when something like this could have been created digitally, they asked Tan to physically build three 18-ton sand sculptures to be used as backdrops in ads encouraging kids to get dirty. I recommend clicking through to see the pieces above in full size as the details are somewhat lost when scaled down. Also, the video is pretty phenomenal as it shows the creation and behind-the-scenes execution of each photoshoot. Superb art direction by Karen Vermeulen.}
{Why don’t you watch this video as you rub the sand off your eyes? Every once in a while, advertising is amazing. World champion sand sculptor JOOheng Tanwas recently asked by ad agency Lowe in Singapore to help create these impressive backdrops for an OMO washing detergent ad campaign. In an age when something like this could have been created digitally, they asked Tan to physically build three 18-ton sand sculptures to be used as backdrops in ads encouraging kids to get dirty. I recommend clicking through to see the pieces above in full size as the details are somewhat lost when scaled down. Also, the video is pretty phenomenal as it shows the creation and behind-the-scenes execution of each photoshoot. Superb art direction by Karen Vermeulen.}


Stockholm-based photographer Philip Karlberg has also been twirling his pencils for some time, and now all that toying has resulted in a photo shoot for Plaza Magazine.
Karlberg’s six famous sunglass wearers were created using 1,200 sticks and photographed over six days.

From top: Karl Lagerfeld - Jackie O - Lady Gaga - Johnny Depp - John Belushi

We envision using something like this for an eyeglass or sunglass brand, a movie theatre, an optometrist office. The fertile pointillist idea continues to fascinate us every time we witness the power of tiny components exploding into huge impact. - Tuija Seipell

{Tonight is the opening gala for my alma mater’s grad show. I’m going to be showing my support to some friends who are graduating from the Environmental Design program. The great thing about an art school’s grad show is that the whole campus is going to feel like an art museum. All the classrooms become little galleries, and you really get immersed into the creativity and you get a good impression of how much time and hard work is put into each project. If you’re in the area, come check it out! It’s free, and it’s open all weekend. Also, if you hang out by the jewelry displays, the students there even sell their work!}
{Goosebumps!}
Marketing Campaign of the Day: Gorgeous. And only in the U.K.
[buzzfeed]
(Source: thedailywhat)
Riviera Prive Beirut - Promoting (Sunglasses) A Beach Resort

At first glance we thought this was a campaign for sunglasses, but no. This campaign of massive vinyl stickers hit the bathrooms of Beirut’s trendy spots to draw attention to Riviera Privé. It is an exclusive beach, pool and bar and lounge area in one of Lebanon’s most famous hotels, the Riviera Hotel.

Riviera is located right in Beirut city, facing the Mediterranean. The hotel has been a favorite destination of jet-setters since 1956.

The Riviera Privé area has seen several reiterations of glamour and luxury, as has the hotel itself, but it is definitely the place for beach-loving locals who want to see and be seen. The sticker campaign created by République Beirut plays cleverly on this theme by implying reflective sunglasses and evoking the sense of being watched. -
Our guess is that not so long from now, a sunglass company will use this same idea. Bill Tikos
Gravity Defying Photography for Chocolate Trail by NAM





First: everything in these photos, liquid typography included, is part of a single photograph, and if you don’t believe it just watch the video. This new series of ads was created by art/design collective NAM (previously here and here) for the Harbour City Chocolate Trail, a charity project for the Hong Kong Blood Cancer Foundation. The series uses their signature method of suspending objects and people with strings and cables to create weightless environments that appear to be caught mid-explosion. See many more photos and behind the scenes videos of the project here. If you like this style of non-digital execution, make sure you’re also familiar with Le Creative Sweatshop.
{So psyched for the new season of Mad Men! Did you happen to catch the latest Newsweek? The entire issue is designed in retro style to celebrate the return of the show. Even the advertisers redesigned their spots to fit the styling of the issue. What fun they must have had! See the ads here.}





Marketing Campaign of the Day: To promote the return of The Walking Dead in South Africa, a local ad company produced a (fairly realistic) fake trailer for a romantic comedy, and then showed it to a theater full of people unaware they were about to be visited by a walker.
Trust me, it all makes sense in the end.
[copyranter.]
(Source: thedailywhat)
(Source: breadpao, via amandaleelopez888)


















