Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
– Jonathan Ive, from the book Steve Jobs by Walter Isaacson
Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
– Jonathan Ive, from the book Steve Jobs by Walter Isaacson

Posted 7 months ago & Filed under design, quotes, simplicity, steve jobs, jonathan ive, product design, macintosh, apple, art, industrial design, design advice, 6 notes

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I'm a Toronto-based interior designer, that's really more than just that. I think it's interesting to see how personalities show through what you post.

Throughout the weekdays, between 9am to 5pm, I sometimes post things I find online that are usually related to design in some way or the other. But after that, I have the 'randoms' queued up! You see my interest in design, art, illustration, architecture, photography, travel, & fashion, the things that make me laugh, that make me think, the things that excite me, and the things that I love. Soon, it won't be so random after all.

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